Entercom Communications Signs Corporate Deal With Enticent

"Database marketing is critical to our long-term strategy," noted Sandy Smallens, Senior Vice President, Digital for Entercom. "Enticent has shown great thought leadership in this area and has an excellent reputation with our stations and their listeners. Their tools will not only give us a single database, but also enable us with survey, music testing, highly advanced contesting applications, and flash-based gaming. Enticent's ability to deliver both a points-based and non points-based solution was critical in our final decision"

"Obviously we are thrilled to expand our long relationship with Entercom" said Chris Bell, President and CEO of Enticent. "Entercom challenged us to be more than just the "points guys" and our new Fan Club product proves that we are a full service loyalty provider.

Fan Club is Enticent's latest product and is designed to deliver the ultimate VIP audience experience. Fan Club includes mass email, surveys, music testing, advanced contesting, and dozens of flash-based games all in a "points-free" environment.

ABOUT Enticent

Enticent is the leading provider of turn-key database, email, and loyalty marketing programs to media companies. Deployed by over 300 leading media brands, Enticent products are used to increase ratings and web traffic while driving audience database growth and generating direct response for advertisers. Enticent clients include media properties owned by Clear Channel, CBS Radio, Entercom, Comcast, Belo, Citadel, Tribune, and many others.

ABOUT ENTERCOM COMMUNICATIONS

Known for developing unique and highly successful, locally-programmed stations, Entercom is home to some of radio's most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Kansas City Royals, New Orleans Saints and Buffalo Sabres.

Entercom focuses on creating effective integrated marketing solutions for its customers that incorporate the company's audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.

The company's radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism and National Association of Broadcasters (NAB) Marconi Awards for excellence in radio broadcasting. In 2007, Forbes magazine named Entercom one of America's "Most Trustworthy Companies."